Category Archives: Uncategorized
RainToday Interviews Marcus on Professional Services Marketing 3.0 [Audio Podcast]
In this RainToday.com podcast interview, author Bruce W. Marcus describes the evolution of professional services marketing, how it advanced as a result of the internet and how a client-driven approach drives the success of firms these days. Click here to start … Continue reading
Posted in Uncategorized
Leave a comment
How Listening to Clients Shapes Success
by Bruce W. Marcus Typical proponents of Professional Services Marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new kinds of law firms and accounting firms, and new … Continue reading
Posted in Uncategorized
Leave a comment
What Accountants Are Learning about Marketing
by Bruce W. Marcus Today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process. … Continue reading
Posted in Uncategorized
Leave a comment
The Quirks of Evolution
by Bruce W. Marcus Today’s modern law or accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. Change is the result of an evolutionary … Continue reading
Posted in Uncategorized
Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
Leave a comment
The Melancholy Baby Syndrome
by Bruce W. Marcus In most law and accounting firm marketing, we take what’s given to us from the practice, and impose marketing techniques on the firm and its services. Traditionally there is little or no input by marketers to … Continue reading
Posted in Uncategorized
Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
Leave a comment
Are You Ready for the New Age of Professional Services Marketing 3.0?
by Bruce W. Marcus An interesting characteristic about legal or accounting marketing is that it can only be done with the full participation of the lawyers or accountants. Not true, though, in product marketing. The lawyers and accountants must supply … Continue reading
Posted in Uncategorized
Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
Leave a comment
