Tag Archives: Legal Marketing

Professional Services Marketing 3.0 Gets a Rave in Legal Innovation

A note from the publisher In addition to the attention Professional Services Marketing 3.0 is getting in the U.S., leaders in Europe and around the world are taking note. At Legal Innovation, Ann Bjork of Sweden-based Virtual Intelligence, a knowledge … Continue reading

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The Quirks of Evolution

by Bruce W. Marcus Today’s modern law or accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. Change is the result of an evolutionary … Continue reading

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The Melancholy Baby Syndrome

by Bruce W. Marcus In most law and accounting firm marketing, we take what’s given to us from the practice, and impose marketing techniques on the firm and its services. Traditionally there is little or no input by marketers to … Continue reading

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Are You Ready for the New Age of Professional Services Marketing 3.0?

by Bruce W. Marcus An interesting characteristic about legal or accounting marketing is that it can only be done with the full participation of the lawyers or accountants. Not true, though, in product marketing. The lawyers and accountants must supply … Continue reading

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