Category Archives: Uncategorized

15 Questions for Achievable Growth

First, understand your firm. by Bruce W. Marcus Professional Services Marketing 3.0 In building a growth plan for your firm, perspective is important. Objectives, clearly defined as they should be, should not be overwhelming. Nor should they be adhered to … Continue reading




Posted in Uncategorized | Leave a comment

What the Collapse of Dewey & LeBoeuf Says about the Future of the Professions

Anachronism as a way of life? by Bruce W. Marcus Does the implosion of Dewey & LeBoeuf foretell the future of the law firm and practice as we have known it for generations (and possibly the accounting firm as well)? … Continue reading




Posted in Uncategorized | Leave a comment

Inhibitions to Change

by Bruce W. Marcus I’m puzzled by the accounting or law firm that continues to function today as it did many decades ago – in so many areas, as if the world continues to be as it was decades ago. … Continue reading




Posted in Uncategorized | Leave a comment

My Address in Space

by Bruce W. Marcus If you ask me where I live, I tell you that I live on the corner of X and Y streets. It was there yesterday, it’s there today, and will be there tomorrow. But I live … Continue reading




Posted in Uncategorized | Leave a comment

Evolution and Entropy: Two Flavors of Change

by Bruce W. Marcus We live in a dynamic world, in which constant motion of events and social and economic structures continually alter the state of many activities and circumstances. For example, the advent of the personal computer in 1981 … Continue reading




Posted in Uncategorized | Leave a comment

What, Exactly, Is “Change?”

by Bruce W. Marcus In the context of professional services practice and marketing, change is alteration of a process, practice, or condition that varies from the past. First, for all the talk about change, and all the writing and talking … Continue reading




Posted in Uncategorized | Leave a comment

Today, Every Lawyer and CPA Is a Marketer, Too

by Bruce W. Marcus At a VeraSage conference not too long ago Ron Baker addressed the question of why no top 100 firms have switched to value billing. But the answer is not difficult to discern. “There are decades of … Continue reading




Posted in Uncategorized | Leave a comment

What a Lawyer Learned from a CPA

by Bruce W. Marcus Outstanding examples of the new kind of law firms and accounting firms arising with Professional Services Marketing 3.0 are Shepherd Law Group, Valorem Law Group, Exemplar Law Partners, Seiler CPAs, and Axiom Legal. They have in … Continue reading




Posted in Uncategorized | Leave a comment

Six Quick Reasons Why Law Firms and CPA Firms Will Never Be The Same

by Bruce W. Marcus It’s not difficult to understand in this economic environment why the word change looms so large in professional services dialogue. The nature of the professions, rooted as they are in history and tradition, can be fairly … Continue reading




Posted in Uncategorized | Leave a comment

Applying Peter Drucker’s Wisdom: Every Company Is a Marketing Company

by Bruce W. Marcus Cravens & Cravens, a former client of mine, is a two-person father and son accounting firm in a small town in Southern Illinois, with growth ambitions, and a keen understanding of the role of marketing in … Continue reading




Posted in Uncategorized | Leave a comment