Author Archives: PSM3dot0
‘Professional Services Marketing 3.0’ Named Book of the Month
Practice Management Forum – the world’s largest and fastest growing community for professional services marketers, with over 4,500 members in accounting, law, property, financial services, management consulting, architecture, design, engineering and other types of professional firms, based in the UK … Continue reading
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RainToday Interviews Marcus on Professional Services Marketing 3.0 [Audio Podcast]
In this RainToday.com podcast interview, author Bruce W. Marcus describes the evolution of professional services marketing, how it advanced as a result of the internet and how a client-driven approach drives the success of firms these days. Click here to start … Continue reading
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How Listening to Clients Shapes Success
by Bruce W. Marcus Typical proponents of Professional Services Marketing 3.0 are lawyers and accountants who have learned to think and act like marketers, lawyers and accountants who have developed new kinds of law firms and accounting firms, and new … Continue reading
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What Accountants Are Learning about Marketing
by Bruce W. Marcus Today’s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process. … Continue reading
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Professional Services Marketing 3.0 Gets a Rave in Legal Innovation
A note from the publisher In addition to the attention Professional Services Marketing 3.0 is getting in the U.S., leaders in Europe and around the world are taking note. At Legal Innovation, Ann Bjork of Sweden-based Virtual Intelligence, a knowledge … Continue reading
The Quirks of Evolution
by Bruce W. Marcus Today’s modern law or accounting firm — and there are more of them than we think, and fewer of them than we’d like to think – is still evolving. Change is the result of an evolutionary … Continue reading
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Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
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The Melancholy Baby Syndrome
by Bruce W. Marcus In most law and accounting firm marketing, we take what’s given to us from the practice, and impose marketing techniques on the firm and its services. Traditionally there is little or no input by marketers to … Continue reading
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Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
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Are You Ready for the New Age of Professional Services Marketing 3.0?
by Bruce W. Marcus An interesting characteristic about legal or accounting marketing is that it can only be done with the full participation of the lawyers or accountants. Not true, though, in product marketing. The lawyers and accountants must supply … Continue reading
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Tagged 3.0, Accounting, Accounting Firm, Accounting Firm Marketing, Bruce W. Marcus, CPA Firm, CPA Firm Marketing, Firm, Law Firm, Law Firm Marketing, Legal, Legal Marketing, Marketing, Marketing 3.0, Professional, Professional Services, Professional Services Marketing 3.0, Services, Services Marketing
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