Introducing the ground-breaking new book by the legend in marketing and business development for accounting and law firms.
With a foreword by Bruce MacEwen (Adam Smith Esq.)
and an introduction by Michelle Golden (Golden Practices Inc.)
Professional Services Marketing 3.0?
This from someone who has written, spoken, railed against jargon and gimmicks?
Well, yes, because in this rapidly changing economic environment, intensely competitive landscape, and highly charged computer age, it’s the best way to define significant evolution from one distinct period to the next. As you’ll see, that’s exactly what’s happened and is happening.
— from the preface of
“Professional Services Marketing 3.0″